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How to get more clicks by standing out in Google

What if there was a way to make your pages stand out on search results? What if you could increase your click-through rate and get more people to visit your site? You can, with rich snippets! Adding rich snippets can help to increase how often people click on a website in the results pages.

In this guide, we’ll show you how to how to get your business listing to stand out on search results pages in Google. Let’s get started!

Table of Contents

What are rich snippets and what are the benefits? 

Rich snippets are a type of data that you can add to your website to make it look better in search engine results pages. When people see your website in the search engine, they will be able to see more information about it. This can help them decide if they want to click on your website or not. Rich snippets can also help your website’s click-through rate, which means more people might click on your website than if you didn’t have rich snippets.

How does it work? 

Adding markup to your website can be a great way to improve your traffic and engagement. Any website owner knows the importance of appearing high in search engine results. After all, if potential customers can’t find your site, they can’t do business with you. That’s where schema markup comes in. Schema is a code that you can add to your website to help search engines understand your content. 

As a result, your site is more likely to appear in rich results and faqs, which can attract more clicks and boost your visibility. And that’s just the beginning. Schema markup can also help improve click-through rates, organic search traffic, and even conversions. In other words, it’s well worth the effort to learn how to implement schema on your site.

To get started, you’ll need to add markup to your pages. Markup is a code that you can add to your HTML to provide additional information about your content. Google uses this information to understand the context of your page and determine if it’s eligible for a rich result.

Why and how to use schema markup.

How To Add FAQ Schema To Your WordPress Website

Adding FAQ schema to your WordPress website can be a great way to improve your chances of appearing in search results. FAQ schema is a type of structured data that helps search engines understand the content on your page. By adding faq schema to your pages, you’re essentially giving search engines more information about your content, which can help them determine whether or not your page is a good match for a particular query.

Adding faq schema to your WordPress website is relatively easy. There are a few different plugins that can help you do it, but we recommend Rank Math.

Checking the health of your WordPress website is a simple yet essential task for any online business. Checking website speed is essential for many reasons including, customer usability, mobile loading speed, vice search and ultimately helps with ranking. Afterall faster websites reduce bounce rate, increase user engagement and conversion rates.

One of the best ways to check your website performance is in GTMetrix. Here you will not only get website speed scores but also a number of other insightful aspects. Simply add your website address in the input box and hit return. After a few seconds your website performance report gets generated. You can then share this and or download the report. 

Your website results are displayed on the screen in an easy-to-understand format. A green colour double AA grade score is the best outcome.

Why add FAQ schema and what are the benefits?

Adding FAQ schema to your website can help improve your search ranking. FAQ schema is a type of structured data that helps search engines understand the content of your page. When you add FAQ schema to your page, you are essentially providing a list of questions and answers that users are likely to ask. 

Answers to questions such as how, where, and why that is on your website have a chance of being selected as an answer to question-based searches. The more in-depth an answer on your website along with the required FAQ schema markup can give have a chance to be placed on the search results page. However, other factors play a role in this such as the website authority, click-through, and relevancy to the searched query.

This helps search engines match your page with relevant searches, and it also helps to provide a better user experience for voice searchers.

In addition, adding an FAQ schema can also help improve your click-through rate, as users are more likely to click on a result that has a list of relevant questions and answers. Overall, adding FAQ schema to your website can help to improve your search ranking and provide a better user experience for searchers.

What are the impacts of rich snippets on SEO?

Rich snippets are a relatively new addition to the world of SEO, but they are already having a significant impact on the way that search engines rank and display results. Rich snippets are essentially bits of additional information that can be added to a search result, such as an author’s name, a photo, or a rating. This extra information makes results more eye-catching and informative, which can lead to higher click-through rates. In addition, rich snippets can help to improve the visibility of your site in search results, making it more likely that users will see and click on your listing. As a result, rich snippets can have a significant impact on both your SEO and your overall traffic levels.

woman reading laptop in cafe

Other steps to stand out in the search listings page on Google.

In addition to markup, there are a few other things you can do to improve your chances of getting increased click-through rates in Google. First, make sure that your pages are well-optimized for SEO. This means using keyword-rich titles and descriptions, that reflect the page content. Use power words and numbers to make your listing stand out.

Second, promote your content on social media. When you share your content on social media, be sure to include links back to your website. This will help Google find your content and index it for rich results.

By following these tips, you can increase your chances of getting rich results for your pages.

Famous copywriter – David Ogilvy – once said the following in his book Confessions of an Advertising Man.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

The Art of Writing Headlines That Get Clicked

For any piece of online content, the headline is often the most important element. A well-written headline can mean the difference between an article that gets read and one that gathers dust in an archive. So what makes a good headline? First and foremost, a headline should be attention-grabbing. It should make use of strong keywords that accurately reflect the content of the article. 

Furthermore, a good headline should be concise, offering readers a clear indication of what they can expect from the article. Finally, a good headline should be similar to the kind of language that people would use when searching for information online. By following these simple guidelines, you can increase the chances that your articles will be read by those who are interested in their content.

laptop search

A headline is the most important part of an article – it’s what draws readers in and makes them want to learn more. But crafting a headline that is both informative and eye-catching can be a challenge. Here are some tips for writing headlines that will get clicked:

1. Use keywords and phrases that accurately describe the content of your article.

2. Keep it short and sweet – the ideal length for a headline is 8-10 words.

3. Make it readable – use clear fonts and avoid all caps.

4. Use active voice, and make sure the subject of the headline is clearly stated.

5. Use strong verbs to convey urgency or excitement.

6. Use numbers or lists to highlight key points.

7. Pose a question or include a call to action to encourage reader engagement.
With these tips in mind, you’re well on your way to writing headlines that will grab attention and get results!

Seductive Power Words

The right words have the power to change your life. They can motivate you to take action, and inspire you to know more. And when it comes to headlines and the use of seduction, certain words can be especially effective. One of the most seductive power words to keep in mind next time you’re writing a page headline is the word because – give people a reason. By using this strategy in your headline you gain better results. A famous study in 1977 by Ellen Lager born out of the Copy Machine Study demonstrates how giving a reason when we want someone to take action increased the desired outcome exponentially.


Don’t try to be too clever; instead, focus on giving readers a clear idea of what the story is about. Second, use strong keywords that accurately reflect the content of the article. This will help your article appear higher in search results and give readers a better sense of what they can expect. Finally, avoid tabloid-style clickbait by being honest about the content of your article. If you follow these tips, you’ll be well on your way to writing headlines that get clicked.

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