Maintaining a website is one of the most important aspects of any online business. A website that is not maintained can quickly fall behind in many areas including ranking in Google.
In this blog post, we will discuss 10 key reasons why website maintenance is so important for Irish businesses. We will also provide insights on how to maintain your website effectively!
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There are two ways to think about website maintenance. Either it is an additional expense or its going to add value to your online presence. If you end up multiplying figures you will quickly convince yourself of one aspect and that is cost. As we know looking at cost without value is only going to go one way. Your decision making process will be based on money.
This may be due to a lack of insights into the value of website maintenance and what this service can do for your business. Knowing the value of something throws a different perspective on mindset. This is why in this article we explain why website maintenance is important and in addition we give an insight into the positive effects for a business website.
There is a caveat to this however. It’s assumed that the website maintenance being done is properly and professionally put in place. Various services differ in the aspects covered as does the level of expertise or commitment being given. In this respect this article deals with what we do in our services for Irish business owners.
Save on costs
How do you save on costs? You may argue well if I don’t do website maintenance in the first place I save. Its as simple as that. However this is never the case over the long term as we routinely find.
Firstly it works out more costly to find and get the right developer to do one off jobs or to fix a website because something went wrong. We know developers are reluctant to go into a website if the software and framework have not been maintained or have been set up differently by a previous developer.
The reason for this is that as developers we know there can be knock on effects to fixing one issue. If there is another issue arising from the first then the onus is now on the new developer to fix it all as it has been touched already.
This is why website maintenance is important to get done early on in the first instance. To avoid issues down the road that reluctant developers won’t want to get involved in.
Another important aspect is once you have a maintenance plan you end up using this service regularly. Once business owners get regular proactive feedback from a maintenance team they soon realise the benefits to their web presence. As typically results go hand in hand with an effectively maintained website.
It helps to keep your website looking its best- first impressions are everything, and you want potential customers to see your website as being professional and up-to-date. Website maintenance ensures that your website is always looking its best.
Maintaining and improving your website’s performance, usability and on-page SEO results in search engine ranking increases. This can lead to more website traffic and improved sales.
Website maintenance is important for search engine optimization (SEO). Search engines are constantly changing and updating their algorithms, which can impact where your website appears in search results. If you want your website to maintain or improve its ranking, this is another reason why website maintenance is important for your online visibility.
Contrary to popular perception website maintenance is not just about keeping a website ticking over and working well. It is also about proactive measures carried out to ensure optimal results in key areas such as mobile usability, page SEO optimisation, speed and performance increases, and much more.
With interventions like these, comes the recognition of value per cost for website maintenance services. Ultimately you get the competitive edge over businesses with outdated or poorly-maintained websites.
Website speed is important for several reasons. First, fast-loading pages provide a better experience for users. No one likes to wait for a page to load, and if a website takes too long, users will simply go elsewhere.
Secondly, fast-loading pages tend to have lower bounce rates, meaning that visitors are more likely to stick around and explore the site. In sum, website speed is a key metric that should be considered by any business that wants to rank well on search engine results pages.
Finally, fast-loading pages are more likely to be returned by Google. Additionally, when we factor in mobile search and voice search this becomes even more relevant. Google’s crawlers are designed to quickly identify fast-loading content. With an effective website maintenance plan that includes website performance, would be one of the key reasons why website maintenance is important for website performance.
Page Speed Stats
Number of pages viewed by page speed. Users visit an average of 5.6 more pages when loading time is 2 seconds compared to 8 seconds.
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Website security is a major concern for businesses of all sizes. By regularly updating your website’s software and plugins, you can help to protect your website from hackers and other security threats. Website security is important for all businesses, no matter their size. By regularly updating website software and plugins, businesses can help reduce the risk of their website being hacked or exploited. In particular, SSL encryption and update compliance are two website security measures that can help protect website data and information. SSL certificates encrypt website data so that it can only be decoded by the intended recipient, making it more difficult for hackers to access confidential information.
Meanwhile, updating website software and plugins help close off website vulnerabilities that could be exploited by hackers. By keeping website security up-to-date, businesses can help protect themselves from potential cyber-attacks.
Consistent page design
It helps to keep your website looking its best, first impressions are everything, and you want potential customers to see your website as being professional and up-to-date. Website maintenance that includes page creation and general website design ensures that your website is always looking its best and costs are kept to a minimum.
Website maintenance is important in respect of keeping a website consistent and in line with the branding. That’s where professional web design if included in a maintenance package works quite well, especially when updated regularly by the right maintenance team.
However in contrast, if you outsource once-off jobs to various people eventually you can end up with an inconsistent design. Worse still hiring different people with their own inputs can lead to website clutter, and conflicting features and functions. The result can be fragmentation over time and a costly rebuild in the future.
helps you to focus on your business
For any business owner, there are a million and one things to think about daily. From managing employees to developing new products to keeping up with customers, it can be hard to find time to focus on the big picture. Website maintenance is one of those important but time-consuming tasks that can easily fall by the wayside.
Hiring a professional website maintenance company allows Irish business owners to free up their time so that they can focus on running the business. Website maintenance companies will handle all of the behind-the-scenes work, from updating software and plugins to troubleshooting technical issues. This way, you can focus on what you do best and leave the website maintenance to the experts.
Save on costs When Website Hosting Is Included
When it comes to maintaining a successful website, there are a few key ingredients that are essential for success. One of the most important elements is getting a reliable web hosting service. Website maintenance that includes cloud-based hosting delivers even better results over traditional shared hosting.
As a result, when business streamlines web maintenance with cloud hosting is one of the best ways to attain success online.
Cloud hosting included in a maintenance package provides the following features:
- Superfast website
- Backups in the cloud
- CDN network
- Cloud-based plugins
- Performance Software
- Better usability
Better Mobile Usability
In the mobile target market, it’s more important than ever to have a website that’s well-designed for small screens and easy to use. Not only do potential customers expect to be able to find information about your business online, but they also want to be able to interact with your site from their mobile devices. This means that website maintenance for mobile is essential if you want to stay ahead of the competition.
By regularly updating your mobile content and design, you can ensure that your site remains user-friendly and responsive to customer needs. In addition, regular mobile maintenance can help you identify and fix any potential engagement and display problems before they cause a drop-off in mobile search results.
Mobile website maintenance involves the following aspects:
- Small screen display checks
- Engaging content checks
- Mobile speed tests
- Mobile page speed optimisation
- Mobile content structure analysis
- Mobile messaging strategy
- Consistent design checks and edits
Actionable Data Collection and Analytics
Analytics allow you to track your website performance and understand your user behavior. This data is important for website maintenance and improving your user experience. analytics can help you track things like pageviews, time on site, bounce rate, and conversions.
You can use this data to improve your website design, content, and user experience. analytics can also help you understand your customer’s needs and wants. This type of data is essential for any website owner who wants to improve their website and increase their sales. Thanks to analytics, you can make informed decisions about your website that will improve your bottom line.
Website maintenance can be a time-consuming and daunting task, especially if you don’t have the technical skills or knowledge. When it comes to getting the best results experience and knowledge of a website will be an important beneficial factor.
Experienced developers will know what to add to a website in terms of features and plugins to get the best results. In a website maintenance service, new technologies become available regularly that can be integrated onto the website especially when supporting the website goals.
Because developers are in the business and invariably know the ins and outs of the best software to enhance a website is another important reason why it makes sense to have an experienced team in your corner.
When it comes to itemised website maintenance, there are a variety of factors to consider. First, there are the costs associated with page edits and updates. If you have a static website, this may not be a significant expense. However, if your website is dynamic and constantly changing, you will need to budget for ongoing page updates. In addition, you will need to factor in the cost of page creation and bug fixing.
If you have a complex website, you may also need to budget for regular backup and security updates. While the costs of website maintenance can vary depending on the size and complexity of your site, it is important to factor these costs into your overall budget. By doing so, you can ensure that your website remains up-to-date and running smoothly.
Depending on the size of your website and the frequency of updates, website maintenance costs can vary widely. For small websites that only require occasional page edits or bug fixes, rates may be as low as 50 euros per month. For larger sites that require regular updates, page creation, and backup, rates can range from 300 to 500 per month.
To ensure your website remains operational and visible to potential customers, it is important to consider the costs of website maintenance when budgeting for your business. By working with a qualified web maintenance team, you can develop a plan that fits both your needs and your budget.
As you can see, there are many reasons why website maintenance is so important for businesses. By investing in website maintenance, you can help to ensure that your website is always looking its best, and is easy for customers to find and use. Contact us today to learn more about our website maintenance services!